WEBSITE:
- everything about the look and general aesthetic of this website screams middle aged
- the general tone of the imagery and the composition of the images; its all very safe
- just from looking at this website alone, I would definitely not describe the brand as sexy and full of attitude
- there is no risk taking, no attitude, everything is very safe and polite, and extremely toned down; it comes across as very muted; not only in colour but also in reference to what the brand is saying or trying to say to the consumer; their voice is muted
- the imagery is in no way attention grabbing or conversation starting
- its all very expected and neat; and clearly demonstrates how they have indefinitely lost any inclination of attitude they once had
- they have traded controversial popularity for a continual state of irrelevence; and have allowed themselves to fade into the background so as not to step on anyones toes
- the wesbite on the whole, is very dead, it doesnt fill you with any enthusiasm for the brand, and is very much just ‘there’
- other brands can produce similar kinds of imagery and succeed because its who they are and who they have been all along, whereas french connection seem to be in a state of ambiguity; a place you don’t want to be in admist a market of brands, and a consumer base, with a strong sense of self
INSTAGRAM;
- It doesn’t perfectly coincide with the website
- Although they feature young people and young models on their website and instagram, it still somehow doesnt manage to give off any kind of excitement
- once again, it just all feels very ‘nice’
- The instagram feed is coherent, but theres no need to follow it; its ten a penny, theres nothing inspiring about it, ( maybe start doing shoots just for instagram with hi-res imagery) theres nothing different about it, theres nothing that specifically screams - this is french connection
- if you were to go onto the instagram without knowing who’s account it was, you wouldnt even presume from the images above that is was french connection; theres nothing instantly synonymous on there
- once again, its all very plain; it doesnt even look like it could be a brands instagram, theres no inclination of launches or anything new, its just like a continual plateau
- I understand the personal feel of it is also a good element, but you need to know as soon as you look at the account that it is french connection
- with the time to liberation upon us to an extent, now is the time to free the brand from the constraints of pleasantries and get some spirit back
- the website still feels very much middle aged, in comparison to the instagram which feels very early 20 something blogger; the website and instagram do not match up in terms of demographic
- ‘ fcuk french connection’
- again, this platform is not being utilised to showcase the brand as something individual; the instagram makes french connection look very run of the mill, and dare i say it, due to its familiar aesthetic, cheapens the brand
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