In comparison to their other departments, their tops and more specifically their t-shirt offering is very limited. And this limted offering may be why their t-shirts dont sit amongst their best sellers.
A first port of call for youth tends to be t-shirts; an afforable and comfortable avenue into wearing a brand you love, but french connection doesn’t offer that, it doesn’t offer you anything to brand-ish.
The t-shirts are mostly printed, and embellished, with no real direction as to whether they are meant for evening wear or day wear, and they sit within this ambiguous, but also quite specific style. The embellishment and glamorous detailing is confusing to the consumer as to when it should be worn; is it an evening wear piece? should I wear it to work? can I still wear it in the day? Theres no t-shirts, on the whole, dedicated to comfortable day wear. Eveyrthing seems very sensible, and not playful.
The price isn’t an issue; but theres no reason to buy any of the t-shirts, its quite a confusing representation of what the brand has to offer within this sector. You don’t know how they are trying to style you, or what they want you to look like.
Its peculiar because T-shirts are a universally eternally popular garment amongst most brands I would imagine, so its quite eye-opening to see that no one looks to the brand for t-shirts.
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