Saturday, 3 December 2016

INITIAL THOUGHTS FOR FCUK

- instagram takeover 
- we fcuked up 
- honesty builds trust
- party wear 
- FCUK is more informal 
- jeans and t-shirts
- a differentiating sector 
- carrier bags, fun labels
- bring back ed hardy vibe, DIY vibe
- a daring, or adventurous event (paint party) 
- everyone wears fcuk (not give a fcuk)
- stickers/ viral outlets / tote bags 
- DIY, less conventional campaign imagery (Collages for imagery) 
- kurt cobain vibe (rebellion)
- french connection represents conformity, and people don't want to conform 
- fcuk - what do you want to fcuk; like ‘fcuk economy’ ‘fcuk binaries’ 
- weekend wear #fcukmyjob
- retrieving a sense 
- upstairs regent street takeover (take over a department) 
- someone doing something in the windows? 
- experiential (much like DJ in axel)
- bedroom party / secret house party (your mums downstairs) brick
- off duty models / models uniform / basics 


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