INITIAL IDEAS OF IMPROVEMENT FOR FRENCH CONNECTION

• maybe market it as a models uniform, something models wear to castings, have model diaries and blogs etc

• do a capsule collection with up and coming models of what they wear to castings etc, build a relationship that can be continued where FCUK endorses or works alongside models that are becoming increasingly popular (embodying different models)

• that way they are both trend setting and also going along for the ride

• a specific ‘97 throwback, not just the 90’s in general, specifically things that happened in that year, the year that changed, and especially considering it will be 20 years since they dropped the controversial campaign next year! looking at the clothes they released and sold and what the brand looked like back then, and capsuling it 

• disconnect with french connection * (could be something within that) a commentary on a break from technology 

• have already collaborated with Anthony Joshua; and considering the rise of sportswear, maybe pursuing something like that is the way to go (yummy mummies / athlesiure etc) 

• model collabs; brings along their fanbase, engages a younger market, and provides an aspirational image ( this is what i wear to castings, style diaries, endorsing th brand and basics and people wanting to buy the products)

• brandishing body parts; fcuk concealer; embracing the skin your in, and going along with he whole lethargic rebel trend where people are showing more of their bodies for empowerment and showing people you can be comfortable in your own skin 

• could FCUK be a create platform for influencers to get involved with the brand; or is it a collaborative sub sector