NEUTRALITES
and heres how I defined them;
" They are family orientated, and live a regemented, routine-led life. They are fairly out of touch with the internet and their only form of insight into this area is through their technologically intergrated children. They are selectively active on social media, and solely use Facebook. They aspire for a stress free, simple lifestyle and like to sail through undisturbed. They aren’t ones to vocalise any kind of controversial opinions, and remain passive about most situations.
They see brands as a one dimensional entity; they aren’t interested in experiences or outside interaction. They value a lenient returns policy over an online promotional code. Trends and anything deemed ‘fashionable’ intimidates them, and they aren’t ones to ask for assistance when shopping. Neutralites value quality, and will pay the price, but they don’t believe in extravagant and needless purchases when it comes to materialistic objects. "
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