- Logo’s and font choice are extremely similar
- Zara’s website has a high end feel; with its editorial style product shots and large image sizing.
- Reiss’ wesbite format is very similar to french connection, with the top bar and smaller, more stoic product shots - much more of a high street feel in comparison to the other two.
- Whistles lends from Zara’s editorial edge and Reiss and French Connections traditional approach to online formats, to create a very clear, clean and simplistic aesthetic.
- If you merged all the websites together they could blend seamlessly as one company; the monochromatic themes are common amongst all brands and are what enables the brands to evoke a premium high street feeling. Monochromatic schemes omits prestige. (its psychological)
- I believe a sans serif visual reinstates the brands lack of deceit; a sans serif font subconsciously communicates a clean cut and truthful brand, with nothing to hide. Consumers want honesty and clarity nowadays, they want to know they can trust a brand, and I feel like a fuss free font will help to project this image.
No comments:
Post a Comment